Occasion Styling

Why Your Wedding or Celebration Needs a Guest Styling Guide

You have chosen the venue, the florals and the palette. Then your guests arrive in whatever they had in the closet. A guest styling guide closes that gap.

It is a short, beautifully designed lookbook for your event. It tells guests what to wear and why, so they feel confident and your day looks the way you planned it.

It turns a dress code into something guests can picture

“Black tie” and “cocktail attire” mean different things to different people. A guide shows a theme, a dress code and sample outfits for each event, so there is nothing to guess.

It looks after your guests

We include what matters for each event: the weather, the ground underfoot and the right shoes. For a wedding in Florence, we flagged gravel and grass and suggested heel toppers. For a beach party in Turkey, we told guests to skip heels altogether.

Guest styling guide page for a beach club party in Turkey with resort chic looks

It works for a whole weekend, not just one night

We have created guides for a three-day celebration in Turkey, with a theme and dress code for each day, and for a 40th birthday weekend in Lagos, where every event followed a theme of fire, water or denim. For one event, we even supplied the T-shirts and linen tops and asked guests to bring the matching pieces.

Guest styling guide page for a black-tie optional dinner in deep earth tones and blues

It shapes your photos

When guests follow a color story, your gallery looks like one cohesive event. For our Florence wedding, the invitation was simple: come as an editorial bridesmaid or groomsman.

It saves you time

Guests stop texting you “what should I wear?” because the answer is already in their hands.

A guest styling guide is part of our occasion styling services. If you would like one for your event, get in touch.

Let us style your celebration

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